Monday, February 4, 2008

Color Significance in Organizations/ Companies

The Super Ferry Aboitiz

The Super Ferry Aboitiz used the colors orange and aqua blue as the colors that represents their company. Below is a brief explanation of why did this company chose this colors.


SUPER - the word super as you can see is color orange. Synonymous to the word super, orange represents power and energy. It shows thoughtfulness and sincerity. Just like how the Aboitiz serves their passengers. They are concerned of the convenience and offers the cheapest possible fare rate that they can give to their passengers that wish to travel from one point of the country to another.

FERRY -
the aqua blue color is used as the color that represents the word ferry. It signifies high ideals. As derived from the color of blue it also express calmness, smoothness, and comfortability of all the voyagers that boards on the ferry.

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